Your Basket


Collective Response

This post was originally shared in our email newsletter on March 29, 2024.

We're closely following the launch of NYU professor Jonathan Haidt’s new book on the harms of social media for kids and teens. It has invigorated discussion on practical remedies at both the family and community levels. This launch marks a significant moment, with actions being considered in schools, communities, and legislative bodies nationwide. 

The attention this topic is receiving is encouraging. I hope the decisions we're making to improve child development will lead to broader policies and changes for adults too

Our Keaper survey last year found that nearly 90% of respondents were concerned about their social media usage, actively reducing it, or had already quit social media altogether. To me, this highlights the unsustainability of the algorithmic “engagement” model. 

On a related note, I want to commend this reporting by the Times Union , which sheds light on social media giants’ “dishonest” PR tactic of claiming to be essential safe spaces for marginalized communities, especially trans folks—while offering little actual support . It's frustrating to see respected journalists and academics entertain this argument, which taps into allies' insecurities but is illogical and perpetuates a major falsehood: that regulating social media means the end of social networking

In reality, the opposite is true: By regulating (anti-)social media, we can bring back the true connection potential of digital spaces. How great would it be if our social apps brought us closer to our friends, or led to us meeting in person more often? (Sounds obvious, right?) 

Change is underway. If you're working to reduce social media companies' influence on your mind, your children, or your community, you're not alone. 

I'd love to hear your thoughts. Are you a parent advocating for this topic in your children's school? Is this a topic of family discussion? If you're not a parent, are you navigating these issues in other ways in your community? If you work for a social media company or in the social marketing space, how is this all affecting you?

Have a great weekend!

— Harry from Keap, Steward-Owner

If you enjoyed this article, you might enjoy our not-quite-weekly free newsletter where we share our lessons on our journey toward our regenerative vision, product launches, and behind-the-scenes happenings.

We left social media in 2021 because we found its current mechanics didn’t align with our purpose to facilitate connection to the natural world, our loved ones, and our own spirits. Since then, our newsletter has become a vibrant place for healthy conversation around topics ranging from alternative business ownership models to happy hour cocktail recipes.


What our readers say about it:

“It’s very thoughtful and not sales-y like all other marketing newsletters.”

“I like reading how a business is trying to be as progressive as possible in a capitalist system.”

“I normally delete emails from businesses but with the Keap newsletter I was actually interested in reading through! Made me feel that you guys really care about us and the work you do."

Recent Stories

From the Archives

Blog Homepage