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Candles made better

Pure, sustainable, simple

We discovered the candle industry was using toxic, unsustainable materials and charging ripoff prices, so we started Keap to make better candles at fair prices. Starting with the simple understanding that all you need is wax, fragrance, a wick and a container to make a great candle, here's how we put the "better" into our candles.


Fine fragrances

Enough with low quality, overpowering, sweet smells or unrecognizable scent names like "Poseidon's Aura".

Our fragrances capture natural escapes, through the work of a master perfumer. See more on our scents page.

Clean burn

Soot is created when incomplete combustion occurs from poor wicking. Candles also "tunnel" and burn down the middle when the the wick is too small.

We experimented with many wicks until we found the appropriate one for each fragrance. Combined with our slow-burning coconut wax, these measures ensure that our candles soot less and burn right to the edge.


Coconut wax

When looking for our wax, we discovered that paraffin and soy wax are not sustainable sources of wax; they are preferred for being cheap.

We sourced coconut wax to make our candles better. Sustainably produced, and slow-burning, it's the clear choice. It comes in big, creamy blocks as seen on the left.

Minimal, reusable

Too many candles are overly branded, so we designed a clean aesthetic to fit any space.

Frustrated by the needless waste of throwing a quality glass away, we designed our candleholders to be easy to repurpose—we use no adhesives so the labels and wicks are easy to remove. For tips on cleaning out your candle, visit


Clear choices

While learning about the candle industry, we found that many aspects were opaque—from how candles are made to why they cost what they do.

We are changing that by being transparent in everything we do. From how we make our candles, updates to our process, to what's in them. Keep an eye on our blog for more.

Fair prices

The benefits of making and selling our candles ourselves extends beyond the quality of the materials we use.

It allows us to produce a better candle, while simultaneously cutting out the fees of traditional manufacturer and retailer markups. Result: Better candles, better prices.


Try the scents at home first

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