Regenerate our planet
Keap’s mission is to restore the balance and connection between humanity and the natural world, through products that speak to the soul.
IT IS A DEEPLY WORRYING TIME FOR HUMANITY.
In just a few short centuries our extract-use-waste behavior has broken the cycles of nature. We have reached the edge of our planet’s ability to provide for us. Our climate is at a critical tipping point.
YET, WE ARE DEEPLY AND EMPHATICALLY OPTIMISTIC ABOUT WHAT THE FUTURE HOLDS.
Reducing how much we consume is perhaps impossible, and definitely uninspiring. But there is an exciting alternative that taps into our natural, human instinct to express ourselves and solve problems.
WHAT IF WE CREATED A NEW ECONOMIC MODEL THAT FLIPPED THE CURRENT, BROKEN ONE ON ITS HEAD?
A regenerative system that turned everything sold into a positive ripple effect for people and planet. Where each piece of clothing we buy creates richness rather than misery. Where traveling creates energy rather than depleting it. Where every object we choose to buy makes the world better, not worse: from our orange juice to our toothpaste, from our watches to our bicycles, from our jewellery to our candles.
Keap is building a business with this regenerative, net-benefit vision at its core.
1 — RESTORE OUR BALANCE WITH NATURE
We are a laboratory for the regenerative economy.
Our long term goal is to have a 100% regenerative supply chain for all materials, and zero waste across all we do. After much research, we shifted our entire line of candles to a regenerative palm wax in 2022, and our ongoing focus is on creating zero-waste in our production, product and packaging.
Getting to Zero Waste
2 — ADVOCATE FOR NATURE
We advocate for solutions to the environmental crisis.
We seek to normalize regenerative ways of doing business that support a thriving future. Our long term goal is to see the U.S. become a leader of planetary regeneration through collective organizing and advocacy with like-minded businesses.
We are proud to be a certified B Corporation. We are also members of the Climate Collaborative.
3 — CELEBRATE NATURE
We nurture an inner connection to wildness and the natural world.
Our goal is to help our community re-discover the immense beauty and diversity of our natural systems—and reignite their desire to protect them.
Our Ignite Series, which accompanies our candle subscription, brings our seasonal scents to life through original art and storytelling. See our recent Ignite Stories.
4 — SHOW LOVE TO OURSELVES, OTHERS AND NATURE
We reflect our values of love, openness, and activism internally and locally.
We have a clear set of internal values that we use at Keap to help guide our decisions.
We infuse love into everything that we do.
We stand up for what’s right.
When we see a problem, we seek to become the solution.
We disarm with openness.
We never stop learning.