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Get To Know Your New Matches!

This year, we’re debuting a brand new set of matches inspired by the daily rituals Keapers have shared with us.

You’ll likely notice that the matches in your latest subscription look a bit different. We decided to change it up with a playful homage to the daily rituals you have shared with us over these past few years.

Each match features a sweet prompt inviting you to light a candle during a special time of the day. We hope they spark some inspiration and perhaps even a chuckle.

Matchbooks can be notoriously hard to strike, but this new stronger design makes them easy to ignite without needing to flip over the back cover. (Note: if you try to ignite these with the “flip” technique, the result will not be good!) These matches also burn with a steady, very long lasting low flame, which makes these both safer and more useful than typical matchbook matches.

As always, if you need a hand with anything or have any questions, we can be reached at

Keep the fire burning, 

- Ali, on behalf of the Keap team

If you enjoyed this article, you might enjoy our not-quite-weekly free newsletter where we share our lessons on our journey toward our regenerative vision, product launches, and behind-the-scenes happenings.

We left social media in 2021 because we found its current mechanics didn’t align with our purpose to facilitate connection to the natural world, our loved ones, and our own spirits. Since then, our newsletter has become a vibrant place for healthy conversation around topics ranging from alternative business ownership models to happy hour cocktail recipes.


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“It’s very thoughtful and not sales-y like all other marketing newsletters.”

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