This year, we’re debuting a brand new set of matches inspired by the daily rituals Keapers have shared with us.
Matchbooks can be notoriously hard to strike, but this new stronger design makes them easy to ignite without needing to flip over the back cover. (Note: if you try to ignite these with the “flip” technique, the result will not be good!) These matches also burn with a steady, very long lasting low flame, which makes these both safer and more useful than typical matchbook matches.
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